DCI — Deep Customer Insight: On-Device Facial Recognition for Cafes and Retail
DCI — Deep Customer Insight
A state of the art, real-time facial recognition solution for retail, education, and airports.
Khaled Alaa
{ name: "Khaled Alaa",
last_order: "Cafe Latte with Soy Milk",
number_of_visits: 12 }DCI (deep customer insight) is a facial recognition solution, which recognizes repeat or new customers and their order history.
It gives retailers the ability to identify retail customers and give them highly personalized experiences.
DCI utilizes a network of edge devices across multiple locations and cloud infrastructure to recognize customers in realtime.The on edge machine learning systems use facial recognition along spatial intelligence to identify customers, in less than 200 milliseconds.
On-device
Inference runs locally on the POS or a small edge box. Faces never leave the store.
<200ms at POS
Returning guest detected before the cashier finishes a greeting. No network round-trips.
Privacy-first
No biometric uploads. Built around opt-in, on-device embeddings — GDPR-friendly by design.
Offline first.
DCI runs entirely on-device — no cloud round-trips, no biometric uploads. Works the moment your POS boots, even when the network doesn't.
Sub-200ms at the POS
Recognize returning guests in under 200ms — fast enough to greet them before they reach the counter.
Privacy by Design
All recognition happens on-device. No biometric data ever leaves the terminal.
Returning Guest Insights
Track repeat visits, dwell time, and loyalty patterns without tying data to identity.
Drop-in with your POS
Connects to your existing POS stack — no new hardware, no workflow changes for staff.
Multi-Location Ready
Run independently at every store or sync recognition across locations — your call.
Unmatched accuracy.
Depth-aware sensing locks onto the guest standing at the counter and ignores everyone else.
- Guest at the register
- Diners at tables
- Staff behind the line
- Passersby on the street
Headquartered in Amman, Jordan
Computer vision across Jordan, Saudi Arabia, and the UAE
Jordan — headquarters
Simat Labs is a computer vision company based in Amman, Jordan. Engineering, pilots, and support run from our Amman HQ, with on-site deployments for cafes, retail, factories, and schools across the Kingdom.
Computer vision in JordanSaudi Arabia
Computer vision and facial recognition for retail, education, and airports across Riyadh, Jeddah, and the wider Kingdom. English and Arabic interfaces, in-country pilots.
United Arab Emirates
Privacy-first machine learning solutions for cafes and retail in Dubai and Abu Dhabi. On-device deployment, no biometric uploads.
Common questions about DCI
If you can't find what you're looking for, get in touch.
Solution & accuracy
Privacy & compliance
Integrations & deployment
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